Who would have thought – Fast Company as my source for all things biophilic? But here is another interesting article about The Hottest New Wellness Startups – and they’re not what you might think. They’re offering the delight of growing houseplants, delivered to your door. That’s because the demand for indoor plants among city dwellers has skyrocketed.
“Any retailers hoping to sell more houseplants would be wise to target millennials, generally defined as the 80 million people born between 1977–2000. Their spending is expected to reach $1.4 trillion in 2020, according to a study by Accenture.” A Houseplant Awakening
Rebecca Bullene, the founder of Greenery NYC, speaks to the connection between stress and nature that I wrote about in my last posting. “I believe plants and nature are the antidote to the stress we feel from being so connected to screens,” she goes on to note that “we all know how good it feels to take a walk in the woods”, but we’re so disconnected from nature these days.
From the Fast Company article:
“They call us Generation Stress for a reason,” says Eliza Blank, the founder of The Sill, which has been selling plants online since 2012 and recently opened its third retail store. “We position plants and our brand as the break in all this. It’s the antidote to this unfortunate thing that our entire generation suffers from: anxiety. And plants really can be part of the cure.”
I love The Sill’s tagline: Plants Make People Happy. So true. That’s why we’re in the business of Enhancing Wellbeing through the timeless design of sustainable outdoor spaces. It’s very rewarding.
The article also cites some specific research probing the impacts of biophilia:
How cool is this?
Brad Smith Associates, Inc. is a mold-breaking exterior planning and design firm, landscape architects and planners in the business of Enhancing Wellbeing through the timeless design of sustainable outdoor spaces.
How can we help you maximize your potential in the marketplace? We'd like to learn more about how we can help you achieve great things - whether that involves planning new construction, making repairs or renovations, or completely re-positioning your product offering.