They Don’t Fit the Profile . . .
I stumbled upon an article written by Amy Johnson, a Content Strategist for Criterion.B an agency focused on branding and inbound marketing for the commercial real estate and multifamily housing industry. She characterizes Boomers as having “no intention of settling into the assisted living or a retirement homes like their parents did (they actually dread the thought).”
We do a lot of work in the realm of Assisted Living and Memory Care residences. One of our goals is to provide opportunities for autonomy and sensory stimulation – getting outdoors for exercise, a breath of fresh air, decrease stress, and to help stabilize sleep/wake cycles.
Several months ago, I saw a LinkedIN posting from Sonata Senior Living about how they can help you Live it Up! and truly age well. Later, I received an e-mail and downloaded an Industry Report from Mather Lifeways about recent research that can transform aging services. So I thought – voila – more fodder for blogging with a spin on Exterior Design!
I recently read a great piece by Craig Witz entitled, A Senior Housing Planning Mantra – “Words, then Numbers and then Lines.” It was published on the Love and Company web site and dated October 30, 2018. In the article Mr. Witz rightly opines the correct order in which all successful senior housing projects should be planned – Words (program elements), Numbers (financial due diligence), and then Lines (design). Period.
I enjoy occasionally curating articles and passing them along, with a distinctively landscape architectural / planning spin added. So, when I perused Seniors Housing Business and the ASHH 50 Report, I thought I’d pass along what I gleaned for you here.
Interior Designers and Exterior Designers (aka landscape architects) should collaborate!
Manufacturers of on-demand water heaters “get it”. Why spend money and energy to keep water hot 24/7 and store it a tank? It’s so much more cost-effective to only deliver hot water right when it’s needed.
The film industry has done it for years. Talent coalescing around a Project, getting the piece done, disbanding, and regrouping again for another “gig”. The players change based on the needs of the project. Think: “Right-fit Talent”.
There's Always More!
I’m so thankful that many, many years ago, my Mother handed me a cassette tape from Dr. John Maxwell. She said, “I think you’ll like him.” I ate it up, joined the Maximum Impact Club, and began to grow. Today, I listened to a 70-year-old John Maxwell deliver a message on his podcast about Developing the Leader Within You Version 2.0 – 25 years after the original book was published. You see, he had grown in his understanding of leadership. Things had changed over the past 25 years. He didn’t just stagnate.
I’ve always liked the Urban Land Institute for their insights into finance, real estate development, and land use trends. When Joe Gose wrote an article for their Urban Land Magazine about how interest has been waning in golf, and courses are being re-purposed, I was thrilled to find buried about half way down something that really sparked my interest:
You may think of Planners as being the folks standing on the other side of the counter while you are trying to get the entitlements approved for your construction project, but Planners also provide a wealth of great information that can help you. I thought I’d share one example with you on mobility that is based on the concept of Universal Design.
Advice for Senior Living Providers
I read with interest Elizabeth Ecker’s article in Senior Housing News: To Attract Boomers, Senior Living Providers Should Think More Like Retailers. I certainly agree that Boomers are moving from a “transactional model” based on their health needs, to more of an “experiential-based model". However, retailers are sucking wind because of the disruptive impact of companies such as Amazon. An article by Square on 6 Trends to Watch in 2018 starts out: